Online companies go through great lengths to create successful search engine optimization strategies for their sites. It seems obvious that you should be studying these companies in an effort to craft your own great seo campaign. I’m not suggesting stealing a competitors strategy or blindly copying a strategy, but I do think success leads tracks. Follow these tracks and they might just lead you to success as well. I wrote this article to give you some tips on how you can analyze your competitors websites for more insight on how they have obtained their rankings.
Firstly, you will want to study competitors that are ranking well for the particular keywords you would like to focus on. Seek these companies out by doing searches in the major search engines. Take screen shots of the sites that come up on top for future use. Visit these search results again in a few days to see if they have dramatically changed in any way. When you come back, check to make sure the same competitors are still on the first page. Have these sites shifted at all? Are all of the sites still there?
Click into the websites that were there before and are still there now. Take a look at the keyword density on the page. This can be done manually by copying and pasting the text into an open office document on our computer. Following this go to file, then properties, and then check the word count. Write this number down for later use. Next go through the document and see how many times the keyword is listed. Once you have these two numbers, you can do some division to determine the keyword density. For example, a page with 200 words and a keyword mentioned 4 times, has a keyword density of 2%. We determined this by dividing 4 by 200. Knowing this number will give you a good idea on what your keyword density should be.
Following this, click back out of the site and into the search engine results. Using the formula you used to determine the pages keyword density, proceed to determine the title tags keyword density as well. Remember that your title tag should have a good keyword density, but should also draw visitors into your site. You won’t have people clicking on your title tag if you simply list the keywords X number of times among various spam words.
These first three methods have given you a good idea of who your major search engine competitors are and how they have their pages setup. This information alone will give you insight into how they have obtained their page ranking.
The next area you should study is the web sites external linking factors. You can do this yourself by manually checking links, or you can hire a company with solid search engine optimization packages for sale. Doing a task like this takes considerable time, and it may be best to leave it to the pros.
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